[email protected]  ·  danielverdugo.com

linkedin.com/in/danielverdugonosov

Product Designer

Senior Product Designer → Product Team Lead @ Alfa-Investments

Sep 2020 → May 2023

Alfa-Investments is a retail investment app by Alfa-Bank (300K+ MAU) made for investing in domestic and foreign stock markets, currency and futures trading. In an effort to expand the user base, participated in a major redesign and rebranding of the app to make it more appealing for newbie investors.

• As part of one of the product teams (product owner, mobile developers, analysts, QAs) dedicated to the task, I redesigned the essential parts of the app, like Portfolio and Quotes. I also designed and implemented screens with basic information about stocks, its financial multiplicators, news.
• In the process of redesign, led the UX research, organized >10 user interviews in order to clarify and specify user stories for all cohorts of users (with emphasis on “newbies”)
• In 2 years since the redesign and rebranding processes started, MAU increased x5 times, with conversion rate of new comers to active users raised by 8%
• As a team lead, I initiated the process of redesigning the price charts for all instruments to improve charts functionality and eventually raise app’s retention and conversion metrics. I defended the design concept and the implementation plan, launched the development with my own team of 2 developers, 2 analysts and 2 QAs.

Product Designer → Product Designer @ Tunnel Tech

Jun 2019 → Aug 2020

Tunnel Tech is a Russian-German wind tunnel designer and manufacturer. They also make their own web-based system (Booking System) designed to aid anyone to run their own wind tunnel business. As I joined the team (front-end developer, 2 back-end developers and art director), there were 3 active clients (wind tunnel businesses) of the system in Russia, Korea and Japan. The goal was to bring the system to market and start selling it as a standalone product to all wind tunnels worldwide.

• Designed and implemented front-end design system, reduced the time-to-market of newly designed features
• Formed the product backlog using competitive research and user interviews
• Created a promo page to market the system
• Created user flows for the most important features of the system: Invoicing, Timeblocks, etc.
• As part of managing the product, I participated in forming the functionality backlog, met with clients and studied their needs

Product Designer @ Ozon